Xposure Techmedia Pvt. Ltd.

Module 1

Certificate Course

Duration : 30 Days | Weekly 5 days | 2 hours per day

Technical syllabus

• Introduction To Marketing
• Understanding Digital Marketing Strategy
• Inbound and Outbound Marketing
• Introduction to SEO
• Pay Per Click
• Website Planning & Creation
• Bulk SMS Campaign
• Email Marketing
• Social Media Marketing
• Google Analytics & Reporting
• Webmaster Tools
• Accelerated Mobile Pages (AMP)
• Ecommerce Marketing
• Youtube Marketing
• Affiliate Marketing
• Mobile Marketing
• Certifications
• Introduction To Internet (www)
• Hosting Services
• Onpage and Offpage
• Online Reputation Management
• What Is Social Media marketing
• Understanding Social Media Platforms
• Understanding Facebook Marketing
• Intro to Twitter
• Intro to Instagram
• Google ads - Adwords
• PPC Campaign Setup
• Video Optimization
• Understanding Customer Demographic
• Content Creation
• Social Media Post Creation
• Logo Designing
• Banner Designing
• What is Local SEO
• Google Tag Manager
• Accelerated Mobile Pages (AMP)
• Google index
• Google business page
• Media Planning
• Making Money Through Google Adsense
• Lead Generation For Business
• Google Ads - Adwords (Pay Per Click)
• Facebook Business Page
• Creating Your Own Selling Platform
• Selling Through Amazon, Flipkart
• Instagram, Linkedin Promotion
• Bulk SMS Campaign
• Customer Demographic
• Content Creation As Per Brand Positioning
• Social Media Post Boosting
• Banner Designing Through Canva
• Mobile App Planning & Creation
• Bulk Email Marketing
• Search Engine Optimisation (SEO)
• Hosting Domain Services
• Bulk WhatsApp Campaign
• Youtube Promotion

Module 2

Short Term Professional course

Duration : 5 Days | Weekly 5 days | 3 hours per day

Training Overview

• Digital Marketing Strategies
• Media Planning
• Google Business Page
• Making Money Through Google Adsense
• Google Analytics & Reporting
• Lead Generation For Business
• Google Ads - Adwords (Pay Per Click)
• Facebook Business Page
• Creating Your Own Selling Platform
• Selling Through Amazon, Flipkart
• Instagram, Linkedin Promotion
• Online Reputation Management
• Social Media Marketing
• Bulk SMS Campaign
• Customer Demographic
• Content Creation As Per Brand Positioning
• Social Media Post Boosting
• Banner Designing Through Canva
• Website Planning & Creation
• Mobile App Planning & Creation
• Bulk Email Marketing
• Search Engine Optimisation (SEO)
• Hosting Domain Services
• Bulk WhatsApp Campaign
• Youtube Promotion