Xposure Techmedia Pvt. Ltd.

Certificate Course

Prerequisite Knowledge : Web designing | development

Duration : 30 Days | Weekly 5 days | 2 hours per day

SEO Analysis of Website

• Website Analysis
• SEO Competition Analysis
• Keyword Research
• Keyword Finalize
• Search Engine Optimization Strategy Analysis
• Initial Ranking analysis

On page SEO Optimization

• Website Structure Optimization
• Content Optimization
• Image Optimization
• HTML code optimization
• Meta tag creation & optimization
• HTML Sitemap creation
• Web master tools
• Analytics Setup & Monitoring
• Robots.txt Optimization
• RSS Feed Generation

Off Page SEO Optimization

• Google My Business
• Reputation building
• Book marking
• SEO Content writing
• Quality link building
• Article submission
• Press Release Creation
• Blog commenting
• Forum posting

Social Media Optimization & Marketing

• Social bookmarking
• Social Networking Profiles creations
• Social Networking Profile Optimizations
• Content Sharing Optimization
• Video Optimizations
• Social media advertising (PPC)
• Blogging
• Blog Optimization

Search Engine Marketing

• Slide submission
• Pay per click (PPC) campaigns
• Search Engine Marketing Research
• Video Marketing
• Image marketing

SEO Tools

• Webmasters tools
• Analytics
• Keyword Planner
• SEO Marketing Tools
• Website Analysis Tools
• Trend Analysis Tools
• Related keyword research tools

Advanced SEO Sessions

• Canonical
• Open Graph Optimization
• Scheme Mark up
• Data Highlighter
• Rich Snippets
• AMP (Accelerated Mobile Pages)
• Introduction to SEO Content Management